Read about all the partners supporting Frederik Vesti

Partner with Frederik Vesti

From rising talent to an international communications platform

F1 reserve, test and simulator role. All communications are IP safe and competition agnostic.

Frederik represents an aspirational persona with values that deeply resonate with today’s youth, creating a unique platform for brands to build authentic and lasting connections.

More than traditional logo placement in motorsport, Frederik offers a global stage to engage audiences directly, fostering meaningful brand-customer relationships.

This innovative approach to sports marketing leverages organic engagement, ensuring that brand partnerships deliver measurable impact and stronger ROI.

Rights on offer

Commercial Overview

From rising talent to an international communications platform. Unlock content, ambassador, CSR/STEM, experience and data/reporting rights—IP safe and competition agnostic.

Digital & Content: Co created short form (Reels/TikTok/Shorts) + hero video with usage in owned/paid (by agreement).
Ambassador & Product Integrations: Reviews, tutorials, day in life segments, affiliate/discount codes.
CSR / STEM & Thought Leadership: School visits, youth talks, engineering + performance sessions.
Experiences: Simulator challenges, keynotes, meet and greet, signed memorabilia (where permitted).
Data & Reporting: Audience snapshots, dashboards, and wrap ups with KPIs.

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Bring Frederik to your audience

VIP & Event Solutions

Charismatic host delivering elite motorsport energy. Signature formats include cinema premieres, Corporate Simulator Challenge, leadership keynotes, customer meet and greets and private screenings.

Run of show, talent time on site, photo ops and signed items by arrangement.
Post event recap with attendance, NPS/feedback and social highlights.
Racing events

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Always on creator + campaign

Influencer Solutions

Frederik is a campaign ready motorsport influencer with proven engagement in Gen Z / Millennial audiences (6M+ monthly impressions across channels).

Basic flight: 1× IG Reel, 1× TikTok, 2× Stories, UTM link tracking.
Premium: + product integration, behind the scenes shoot, creator whitelisting.
Ambassador (quarterly): Editorial calendar, monthly shoots, KPI reviews.

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Gallery

Showreel & Case Gallery

2

Corporate Simulator Challenge

14

Active race events

2

Leadership Keynote

Vesti

Activation Menu

Turn audience into customers with IP safe formats tailored for sponsor segments.

Digital

Giveaways • Discounts • AR Filters

Giveaway campaigns (sign ups, list growth, UGC prompts)
Discount codes & affiliate links (tracked via UTM)
AR face/helmet filters (IG/TikTok) with IP safe assets

KPIs: entries, CTR, redemptions, CAC/CPM, saves/shares.

Physical

Track Days • Product Launches • School & STEM Talks

Track day experiences with coaching & demo laps*
Retail/product launch appearances with meet and greet
School & STEM talks (performance, data & engineering)

*Venue/insurance dependent. KPIs: attendance, NPS, qualified leads.

Hybrid

Story Driven Docu Series

“Road to F1 powered by …” — co created mini doc (4 × 8 min)
Cut downs for social + whitelisting for paid
Live premiere + Q&A; shoppable links & QR in video

KPIs: VTR, watch time, scan to site, add to cart, brand lift.

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Commercial Products & Packages

Choose the format that fits your objectives. Packages can be combined and tailored. All deliverables are subject to separate SOW and approvals.

1. Title Partner (non F1 context; subject to rights holder approval)

Primary logo placement on helmet / race suit and car where permitted (non‑F1 programs & personal equipment).
Digital content package (1× hero 45–90s + 4–6 cut‑downs) and PR usage rights for owned channels.
2 curated VIP weekends around major motorsport or brand events (IP safe formats).
Quarterly KPI & insights report (reach, ER, VTR, clicks).

2. Innovation Partner (Simulator & Tech Story)

Simulator branding (rig UI, leaderboards, on‑site signage).
Joint technology narrative (reaction training, data/AI, performance routines).
Employer branding: tech talks, lab day or office showcase.
Deliverables: 1× ‘Inside the Performance Lab’ (60–90s) + 3 shorts + 1 LinkedIn thought‑leadership post.

3. Content Partner (Co created mini doc series)

YouTube series e.g. ‘Road to Elite Motorsport’ (4 × 8 min) covering training, travel, mindset and technology.
Cut downs for social; optional whitelisting for paid.
Monthly performance dashboard; thumbnails, captions & usage window agreements.

4. VIP & Hospitality

Hosting, VIP and hospitality for cinema premieres, simulator challenges, leadership keynotes, meet and greets.
Run of show, photo ops, signed items by arrangement; post event recap (attendance, satisfaction, social).

5. Experience Partner

Hands-on track day experiences at top venues and F1 tracks & performance workshops for employees/clients (development, data, focus, training, nutrition, recovery etc.).
Program design + venue/insurance liaison; on‑site coaching/Q&A; recap content (photo/video).